Keter CEO, Alejandro Pena, on the value of a genuine brand.

Alejandro Pena, the CEO of Keter, a leading outdoor furniture and storage company, is committed to keeping the brand true to its community through sustainability. In a recent interview, Peña explains how Keter has developed a sustainability strategy that includes using recycled materials, reducing waste, and improving the energy efficiency of its manufacturing processes.

Keter’s efforts are not only good for the environment but also align with the values of the company’s customers. Alejandro Pena notes that Keter’s community comprises people who care about nature and want to do their part in reducing their carbon footprint. By prioritizing sustainability.

In addition, because Keter is the largest user of postindustrial and postconsumer plastics in its industry, the company has been able to avoid the emission of 210,000 tons of CO2e in 2021 by using recycled polypropylene rather than virgin polypropylene. This has been accomplished by reducing its consumption of virgin polypropylene.

Creating sustainable plans of action

Keter is also focused on innovation and design. The company has a team of designers who are constantly working to create new and innovative products tailored to meet the needs of its customers. By combining sustainability, innovation, and design, the company can create products that are not only functional and beautiful but also environmentally friendly.

Alejandro Pena believes that sustainability is not just a trend but a long-term strategy that companies must adopt to succeed in the future. By keeping the brand true to its community through sustainability, Keter has built a loyal customer base and positively impacts the environment.

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