Miki Agrawal, a social entrepreneur, and author, believes authenticity is key to success and fulfillment in personal and professional life. Agrawal highlights the importance of knowing oneself and embracing one’s true self to build meaningful connections with others. Agrawal founded TUSHY, an innovative bidet brand for bathroom hygiene and other modern problems solutions. While tidying up has always been a part of Japanese culture, Agrawal saw it as an opportunity to share the idea that tidying is more than just cleaning.
Agrawal argues that authenticity requires deeply understanding one’s values, passions, strengths, and weaknesses. By embracing and expressing these qualities, individuals can create genuine connections with others based on shared values and interests. She also emphasizes that authenticity requires vulnerability and a willingness to take risks, as it involves exposing one’s true self to others, which may result in criticism or rejection.
According to Miki Agrawal, the main skills needed to be a successful entrepreneur are questioning, taking risks, and surrounding yourself with the right people. When equipped with these skills, one can make the right decisions for their business and grow as an entrepreneur.
Tushy plans on expanding to become a global company. Tushy will be looking to expand its product line to include other aspects of home hygiene and toilet cleansing products. Miki Agrawal states that embracing creativity and innovation sets her apart from other entrepreneurs. She believes those who embrace creativity and change will lead the way in the entrepreneurial world.
Miki Agrawal states that she also made some mistakes while starting her business, including not wanting to look bad, being too harsh on herself, and Realizing that she did not need to take on everything to be successful. However, she tackled them individually, and her hard work paid off over time. Agrawal also states that her top marketing strategies include using relatable language and making visual images that are always on point. These strategies have helped build customer loyalty and made Tushy a global brand.
Miki Agrawal’s advice to the younger generation is to what is in their mind and share their ideas, and this is just the beginning. She also shares her favorite quote: “Things are always impossible until they’re not.”
In summary, Agrawal stresses that authenticity is crucial to personal and professional success. By embracing one’s true self, individuals can build genuine connections with others, create meaningful work, and positively impact the world.
